about us

Founded in 2013, APT.4B isn’t just a streetwear brand—it’s an immersive experience, a cultural hub, and a tribute to the golden era of street culture. What started as a visual installation pop-up evolved into a full-fledged concept shop by 2015, founded by creative visionaries Monique and Moon. APT.4B redefines retail by transporting visitors into a meticulously curated 90s NYC apartment, a setting that birthed streetwear, hip-hop, and raw creative expression.

More than a store, APT.4B functions as a time capsule and a stage, where music, fashion, and art intersect. From its legendary Window Project, showcasing exclusive collaborations, to its hand-selected 4B+ luxury curation, every detail is rooted in storytelling and authenticity.

APT.4B’s collaborations speak for themselves. The brand has worked with hip-hop royalty and streetwear pioneers, including Jay-Z, Griselda Records, Shirt King Phade, Playboi Carti, Tony Peralta, Adidas, and Fila, among others. Whether through limited-edition product drops or highly curated in-store events, APT.4B remains a tastemaker, bridging the past, present, and future of street culture.